This Back-to-School season, BIC was excited to partner with Kristen Chase, parenting expert, and CEO of Cool Mom Picks.

Kristen generated excitement about BIC’s fun new products with consumers through several national media interviews where she emphasized BIC's mission to celebrate handwriting, directed viewers and listeners to learn more about BIC's Fight For Your Write mission and the BIC-sponsored Cool Mom Picks Back-to-School Guide, and highlighted BIC’s fun and colorful products like BIC® XTRA-Fun #2 Pencils with Stripes and BIC® Velocity® Side Clic™ Mechanical Pencil.